B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
75%
75% -- keyword style query usage rate for ChatGPT users searching local services (2026)
75 percent of ChatGPT users searching for local services typed keyword-style queries rather than conversational sentences.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
54
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sagapixel
Primary
Tier B
https://www.marketingcode.com/chatgpt-keyword-myth-contractor-ai-search-may-2026/ ↗
Source Article
ChatGPT Local Search: The Keyword Reality Contractors Need In 2026
75 Percent Type Keywords. Why the Long-Conversation AI Search Myth Is Costing Contractors Real Calls.
Everything you have been told about how homeowners use ChatGPT is wrong. A new 177-session study just nuked most of what trade marketers have been selling. 75 percent type keywords. 45 percent of se…
Original Research
Sagapixel
· Original study ↗
Methodology
Observational study of 54 real people across 177 ChatGPT sessions on local service search tasks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT users searching local services: 75% keyword style query usage rate. Source: Sagapixel (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-keyword-search-percentage-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chatgpt-keyword-search-percentage-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- keyword style query usage rate for ChatGPT users searching local services<br><small>Source: Sagapixel (2026) · <a href="https://lighthousedata.io/data/chatgpt-keyword-search-percentage-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.