B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2%
2% -- citation consistency rate for ChatGPT (2026)
Across repeated ChatGPT runs, only about 2% of citations stay consistent.
- Measured across repeated prompt runs
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Arcalea
Primary
Tier B
https://arcalea.com/industries/higher-education ↗
Source Article
AI Visibility and Enrollment Marketing for Business Schools
Original Research
Arcalea
· Original study ↗
Methodology
Repeated prompt runs by Arcalea
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT: 2% citation consistency rate. Source: Arcalea (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-citation-consistency-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chatgpt-citation-consistency-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- citation consistency rate for ChatGPT<br><small>Source: Arcalea (2026) · <a href="https://lighthousedata.io/data/chatgpt-citation-consistency-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.