B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share of answers referencing prominent brands for ChatGPT (2025)
More than 40% of answers on ChatGPT reference only a handful of prominent brands.
- Study conducted by Authoritas cited secondhand
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Authoritas
Primary
Tier C
https://keywordly.ai/blog/ai-brand-visibility-tool ↗
Source Article
How AI Brand Visibility Tools Monitor Your Brand Presence Across LLMs And AI Search Engines
Picture searching your brand on an AI-powered search engine, only to find a misleading answer generated by an algorithm, or worse, your business left out entirely. As AI systems shape more online interactions, brands have less control over how they’re represented across platforms like ChatGPT, Gemin…
Original Research
Authoritas
· Original study ↗
Methodology
Study by Authoritas, cited secondhand in vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT: 40% share of answers referencing prominent brands. Source: Authoritas (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-answers-prominent-brands-40pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chatgpt-answers-prominent-brands-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of answers referencing prominent brands for ChatGPT<br><small>Source: Authoritas (2025) · <a href="https://lighthousedata.io/data/chatgpt-answers-prominent-brands-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.