B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- donor list gender split for UK charity direct mail data files (2021)
Mailing data files used to generate charity donors may still be 80% female (and 20% male).
- Hypothetical/observed list composition cited as an example of cold recruitment data files
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2021
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Arc-Data
Primary
Tier B
https://www.arc-data.co.uk/news/2021/6/8/key-steps-when-targeting-your-fundraising-cold-mail ↗
Source Article
Key steps when targeting fundraising cold mail — Arc-Data
Key steps when targeting fundraising cold mail
So you have an idea in mind for a cold mail fundraising pack. But have you defined your ideal target audience?
While careful targeting is critical for good response rates for any campaign, for cold mail your targeting is also critical for sourcing the r…
Original Research
Arc-Data
· Original study ↗
Methodology
Author's observation of donor data files used for recruitment
Methodology documented
Segmentation
Industrydirect_mail
RegionGB
RoleAll marketers
Channeldirect_mail
Cite this stat
Plain Text
UK charity direct mail data files: 80% donor list gender split. Source: Arc-Data (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/charity-donor-files-gender-split
HTML Embed
<blockquote cite="https://lighthousedata.io/data/charity-donor-files-gender-split" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- donor list gender split for UK charity direct mail data files<br><small>Source: Arc-Data (2021) · <a href="https://lighthousedata.io/data/charity-donor-files-gender-split" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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