B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- weekly reach for JCDecaux Channel 6 (2014)
JCDecaux Channel 6 is projected to deliver a weekly reach of 40% of the UK population by the end of 2014.
- Projected reach following growth through the end of 2014
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
JCDecaux UK
Primary
Tier A
https://www.worldooh.org/news/jcdecauxs-new-national-channel-of-screens-launches ↗
Source Article
JCDecaux’s new national channel of screens launches
Located in major retail and transport hubs, Channel 6 will enable brands to deliver screen based communications in an active space for retail purchasing, with the opportunity to target out-of-home audiences who are also shopping and searching via smartphone.
With growth set to continue until the end…
Original Research
JCDecaux UK
· Original study ↗
Methodology
Company announcement of planned audience reach for new digital OOH screen network
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
JCDecaux Channel 6: 40% weekly reach. Source: JCDecaux UK (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/channel6-weekly-reach-uk-2014
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<blockquote cite="https://lighthousedata.io/data/channel6-weekly-reach-uk-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- weekly reach for JCDecaux Channel 6<br><small>Source: JCDecaux UK (2014) · <a href="https://lighthousedata.io/data/channel6-weekly-reach-uk-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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