B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
90%
90% -- share of ceos believing customers trust their companies for CEOs (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://www.wildtribe.agency/post/b2b-customer-journeys-101-key-takeaways-from-our-webinar ↗
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B2B Customer Journeys: Key Webinar Insights
B2B Customer Journeys 101: Key Takeaways from Our Webinar
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80% of companies compete primarily on customer experience in today’s B2B landscape —yet many businesses, particularly in industries like renewable en…
Original Research
PwC
· Original study ↗
Methodology
PwC survey, cited by Wildtribe
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CEOs: 90% share of ceos believing customers trust their companies. Source: PwC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ceo-customer-trust-gap-pwc
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<blockquote cite="https://lighthousedata.io/data/ceo-customer-trust-gap-pwc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of ceos believing customers trust their companies for CEOs<br><small>Source: PwC (2025) · <a href="https://lighthousedata.io/data/ceo-customer-trust-gap-pwc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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