B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1,100,000
1,100,000 -- monthly ad impressions for Outdoor Network Centurion digital billboard (2016)
Outdoor Network's Centurion digital billboard is projected to deliver more than 1.1 million advertising impacts per month.
- Estimated based on a frequency rate of 12
- Source states 'more than 1.1m impacts'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1,100,000
Unit
Count
Data Vintage
2016
Entity
Geography
South Africa (ZA)
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Outdoor Network / ROAD
Primary
Tier B
https://www.outdoornetwork.co.za/outdoor-network-get-heads-turning-in-centurion-with-its-new-digital… ↗
Source Article
Outdoor Network gets heads turning in Centurion with its new Digital billboard - Outdoor Network
Outdoor Network has unveiled its 3x6m rotating digital billboard at the intersection of Hendrik Verwoerd and John Vorster Drives in Centurion, Tshwane. The roadside digital billboard forms part of Outdoor Network’s expanding national digital network rollout. The launch further enhances the ability o…
Original Research
Outdoor Network / ROAD
· Original study ↗
Methodology
ROAD (2016C) audience measurement data cited by Outdoor Network for the billboard site
Methodology documented
Segmentation
IndustryOut-of-Home (OOH) Advertising
RegionSouth Africa (ZA)
ChannelOut-of-Home (OOH)
Cite this stat
Plain Text
Outdoor Network Centurion digital billboard: 1,100,000 monthly ad impressions. Source: Outdoor Network / ROAD (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/centurion-digital-billboard-monthly-impacts
HTML Embed
<blockquote cite="https://lighthousedata.io/data/centurion-digital-billboard-monthly-impacts" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,100,000</strong> -- monthly ad impressions for Outdoor Network Centurion digital billboard<br><small>Source: Outdoor Network / ROAD (2016) · <a href="https://lighthousedata.io/data/centurion-digital-billboard-monthly-impacts" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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