B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
2.5%
2.5% -- cellphone survey response rate for US consumer phone surveys (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.5%
Unit
Percentage
Data Vintage
2020
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Dynata (via The Wall Street Journal)
Primary
Tier B
https://www.onenorth.com/insights/push-marketing-is-finding-a-more-receptive-audience-during-lockdow… ↗
Source Article
Push marketing is finding a more receptive audience during lockdown … but it has its limits | Insights & Events | One North
Push marketing is finding a more receptive audience during lockdown … but it has its limits
When the rest of the world went into lockdown in mid-March, we saw a dramatic shift in user behavior that showed people flocking to authoritative news sources, opening their emails and hopping onto social med…
Original Research
Dynata (via The Wall Street Journal)
· Original study ↗
Methodology
Dynata data reported by The Wall Street Journal
Methodology documented
Segmentation
Industrymarketing
RegionUS
Channelpush_notifications
Cite this stat
Plain Text
US consumer phone surveys: 2.5% cellphone survey response rate. Source: Dynata (via The Wall Street Journal) (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cellphone-survey-response-rate-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cellphone-survey-response-rate-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.5%</strong> -- cellphone survey response rate for US consumer phone surveys<br><small>Source: Dynata (via The Wall Street Journal) (2020) · <a href="https://lighthousedata.io/data/cellphone-survey-response-rate-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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