B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

26%

26% -- share ranking in person sales calls most valuable interaction for in-person sales calls (2026)

Name: Share Ranking In Person Sales Calls Most Valuable Interaction Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2026 · n=9,215 · CEIR (Center for Exhibition Industry Research)

26% of trade show attendees ranked in-person sales calls as the most valuable face-to-face interaction according to CEIR research.

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Attribution: CEIR (Center for Exhibition Industry Research) View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

26%

Unit

Percentage

Data Vintage

2026

Entity

in-person sales calls

Sample Size

9,215

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

CEIR (Center for Exhibition Industry Research) Primary Tier B

https://www.artanddisplay.com/how-to-stand-out-at-a-trade-show/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

How to Stand Out at a Trade Show: B2B Revenue & ROI Guide

Original Research

CEIR (Center for Exhibition Industry Research) · Original study ↗

Methodology

CEIR research cited in Art & Display guide

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

in-person sales calls: 26% share ranking in person sales calls most valuable interaction. Source: CEIR (Center for Exhibition Industry Research) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ceir-in-person-sales-calls-value

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<blockquote cite="https://lighthousedata.io/data/ceir-in-person-sales-calls-value" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- share ranking in person sales calls most valuable interaction for in-person sales calls<br><small>Source: CEIR (Center for Exhibition Industry Research) (2026) · <a href="https://lighthousedata.io/data/ceir-in-person-sales-calls-value" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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