B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
48%
48% -- share ranking exhibitions most valuable face to face interaction for trade show attendees (2026)
48% of trade show attendees ranked exhibitions as the most valuable face-to-face interaction.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
9,215
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CEIR (Center for Exhibition Industry Research)
Primary
Tier B
https://www.artanddisplay.com/how-to-stand-out-at-a-trade-show/ ↗
Source Article
How to Stand Out at a Trade Show: B2B Revenue & ROI Guide
Original Research
CEIR (Center for Exhibition Industry Research)
· Original study ↗
Methodology
CEIR Role and Value of Face-to-Face Interaction study, cited in Art & Display guide
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
trade show attendees: 48% share ranking exhibitions most valuable face to face interaction. Source: CEIR (Center for Exhibition Industry Research) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ceir-exhibitions-most-valuable-interaction
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<blockquote cite="https://lighthousedata.io/data/ceir-exhibitions-most-valuable-interaction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share ranking exhibitions most valuable face to face interaction for trade show attendees<br><small>Source: CEIR (Center for Exhibition Industry Research) (2026) · <a href="https://lighthousedata.io/data/ceir-exhibitions-most-valuable-interaction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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