B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11%
11% -- funding growth rate for Customer Data Platform (CDP) industry (2021)
Investors increased venture funding into Customer Data Platforms (CDPs) by 11% in 2021.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CDP Institute
Primary
Tier B
https://www.cmswire.com/customer-experience/how-the-customer-data-platform-industry-reconfigured-dur… ↗
Source Article
Changes the Pandemic Has Had on CDPs
2020 saw a global pandemic, extreme weather, political instability, and the accompanying budget cuts that come with times of uncertainty. While many businesses’ initial reaction was to pull back on spending, forward-looking organizations quickly realized prioritizing the digital experience across th…
Original Research
CDP Institute
· Original study ↗
Methodology
Venture funding growth compared to 2020 H2
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Customer Data Platform (CDP) industry: 11% funding growth rate. Source: CDP Institute (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cdp-funding-growth-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cdp-funding-growth-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- funding growth rate for Customer Data Platform (CDP) industry<br><small>Source: CDP Institute (2021) · <a href="https://lighthousedata.io/data/cdp-funding-growth-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.