B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- upfront ad price increase for CBS (2016)
CBS secured TV upfront ad price increases of over 10% in 2016.
- Sales do not include live sports
- Stated as 'over 10%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ad Age
Primary
Tier B
https://www.adexchanger.com/ad-exchange-news/tuesday-06292016/ ↗
Source Article
Previous Upfront Money Goes To Scatter Markets; The EU Goes After Alphabet Again
Original Research
Ad Age
· Original study ↗
Methodology
Industry reporting on TV upfront market pricing, cited via Ad Age
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CBS: 10% upfront ad price increase. Source: Ad Age (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cbs-upfront-price-increase-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cbs-upfront-price-increase-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- upfront ad price increase for CBS<br><small>Source: Ad Age (2016) · <a href="https://lighthousedata.io/data/cbs-upfront-price-increase-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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