B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$71,500,000
$71,500,000 -- acquisition price for CBS acquisition of SignStorey (2007-2008)
CBS acquired SignStorey for $71.5 million in cash.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$71,500,000
Unit
Currency Usd
Data Vintage
2007-2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
propellingbrands.wordpress.com
Primary
Tier B
https://propellingbrands.wordpress.com/2008/10/09/right-place-right-time-approaching-place-based-med… ↗
Source Article
Right Place, Right Time? … Approaching Place-based Media (a.k.a. Digital Out-of-home Advertising) as a Marketing Channel
I’ve recently been working with a venture team that is focused on an interesting and rapidly-growing new communication medium. It is known by many names. I prefer to refer to it as ‘place-based media,’ because it is more appropriate to the overall goal of the medium – i.e., ‘right time, right place’…
Original Research
propellingbrands.wordpress.com
· Original study ↗
Methodology
Acquisition amount for place-based media network; SignStorey had screens in 1,400+ grocery stores
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CBS acquisition of SignStorey: $71,500,000 acquisition price. Source: propellingbrands.wordpress.com (2007-2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cbs-signstorey-acquisition-price
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<blockquote cite="https://lighthousedata.io/data/cbs-signstorey-acquisition-price" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$71,500,000</strong> -- acquisition price for CBS acquisition of SignStorey<br><small>Source: propellingbrands.wordpress.com (2007-2008) · <a href="https://lighthousedata.io/data/cbs-signstorey-acquisition-price" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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