B
Evidence Grade B
Safe to Cite
Dated
4
4 -- campaign roi for Carling digital advertising campaign (produced by i2c/AIMIA using Nielsen Marketing Cloud, UK) (2016)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4
Unit
Multiple
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier A
https://www.nielsen.com/es/news-center/2016/nielsen-marketing-cloud-grows-its-global-footprint/ ↗
Source Article
Nielsen Marketing Cloud Aumenta su presencia mundial
Nielsen Marketing Cloud Entra en Europa para ayudar a los profesionales del marketing regionales y globales a lograr grandes mejoras en el rendimiento del marketing omnicanal
Nueva York, NY - 20 de junio de 2016 - Nielsen ha lanzado hoy su Nielsen Marketing Cloud en Europa, permitiendo a los cliente…
Original Research
Nielsen
· Original study ↗
Methodology
Client-reported campaign ROI quoted by Andrew Muzzelle (digital media director, AIMIA) in Nielsen's official press release; i2c is the AIMIA-Sainsbury's joint venture. Campaign date not specified beyond the June 20, 2016 release date.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Carling digital advertising campaign (produced by i2c/AIMIA using Nielsen Marketing Cloud, UK): 4 campaign roi. Source: Nielsen (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/carling-campaign-roi-nielsen-marketing-cloud
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<blockquote cite="https://lighthousedata.io/data/carling-campaign-roi-nielsen-marketing-cloud" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- campaign roi for Carling digital advertising campaign (produced by i2c/AIMIA using Nielsen Marketing Cloud, UK)<br><small>Source: Nielsen (2016) · <a href="https://lighthousedata.io/data/carling-campaign-roi-nielsen-marketing-cloud" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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