B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3,300,000
3,300,000 -- readership for USA Today Careers Today (2011)
Careers Today reaches 3.3 million affluent readers nationally.
- Target audience defined as adults with household income of $100,000 or more
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3,300,000
Unit
Count
Data Vintage
2011
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ipsos Mendelsohn
Primary
Tier B
http://www.russelljohns.com/classifieds/usatoday/careerstoday.php ↗
Source Article
USA Today
Original Research
Ipsos Mendelsohn
· Original study ↗
Methodology
Source: 2011 Ipsos Mendelsohn Affluent Survey, adults, HHI $100,000 or more
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
USA Today Careers Today: 3,300,000 readership. Source: Ipsos Mendelsohn (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/careers-today-readership-3-3m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/careers-today-readership-3-3m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3,300,000</strong> -- readership for USA Today Careers Today<br><small>Source: Ipsos Mendelsohn (2011) · <a href="https://lighthousedata.io/data/careers-today-readership-3-3m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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