B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
29%
29% -- organic traffic share for care home industry (2023)
Organic search accounts for 29% of website traffic to care home websites.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
Mediahawk
Primary
Tier A
https://www.mediahawk.co.uk/blog/care-home-marketing-trends-search-driving-traffic/ ↗
Source Article
Care Home Marketing Trends: Search Driving Traffic | Mediahawk
Care home marketing trends: Search driving traffic
Occupancy rates in care homes are a challenge for marketing teams. While there is a need to create more beds due to an aging population, it seems that inflation and the rising cost of living means the beds aren’t filling. So, looking to 2024, what a…
Original Research
Mediahawk
· Original study ↗
Methodology
Based on anonymised data from call tracking software
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
care home industry: 29% organic traffic share. Source: Mediahawk (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/care-home-traffic-organic
HTML Embed
<blockquote cite="https://lighthousedata.io/data/care-home-traffic-organic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- organic traffic share for care home industry<br><small>Source: Mediahawk (2023) · <a href="https://lighthousedata.io/data/care-home-traffic-organic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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