B
Evidence Grade B
Graded
under review
Safe to Cite
Current
61%
61% -- share of shopping time spent researching online for car shoppers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
automotivetrainingnetwork.com
Primary
Tier C
https://www.automotivetrainingnetwork.com/8-tips-to-close-car-deals-with-cold-calling/ ↗
Source Article
8 Tips to Close Car Deals With Cold Calling
Original Research
automotivetrainingnetwork.com
· Original study ↗
Methodology
Cited as 'studies show' with no named source; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
car shoppers: 61% share of shopping time spent researching online. Source: automotivetrainingnetwork.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/car-shoppers-online-research-time
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<blockquote cite="https://lighthousedata.io/data/car-shoppers-online-research-time" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- share of shopping time spent researching online for car shoppers<br><small>Source: automotivetrainingnetwork.com (2026) · <a href="https://lighthousedata.io/data/car-shoppers-online-research-time" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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