B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
29%
29% -- brand repurchase rate for Automotive car buyers (2026)
29% of all car sales are made by vehicle owners repurchasing the same brand they currently drive.
- Performance varies widely across automotive marques, with top-performing brands having 10x the repurchase rate of the worst
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Potentiate
Primary
Tier B
https://www.affinity.ad/blog/driving-repurchase-whats-the-secret-sauce-for-automotive-brands-looking… ↗
Source Article
AFFINITY | Blog - Driving repurchase: what’s the secret sauce for automotive brands looking to accelerate sales again?
Original Research
Potentiate
· Original study ↗
Methodology
Cited from Potentiate research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Automotive car buyers: 29% brand repurchase rate. Source: Potentiate (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/car-sales-brand-repurchase-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/car-sales-brand-repurchase-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- brand repurchase rate for Automotive car buyers<br><small>Source: Potentiate (2026) · <a href="https://lighthousedata.io/data/car-sales-brand-repurchase-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.