B
Evidence Grade B
Graded
under review
Safe to Cite
Current
50.21%
50.21% -- influenced by brand name for UK car membership club audience (2026)
50.21% of UK car membership club audience members are influenced by brand name in their buying mindset.
- Analysis is a summation of data across communities of 15 branded car clubs
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50.21%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Archant Dialogue
Primary
Tier B
https://www.archantdialogue.co.uk/blog/monetising-car-membership-clubs ↗
Source Article
Monetising car membership clubs
Original Research
Archant Dialogue
· Original study ↗
Methodology
Audiense social data audience analysis of communities around 15 branded car clubs; comparison to UK population at large (41.61%)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK car membership club audience: 50.21% influenced by brand name. Source: Archant Dialogue (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/car-club-audience-brand-name-influence
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<blockquote cite="https://lighthousedata.io/data/car-club-audience-brand-name-influence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50.21%</strong> -- influenced by brand name for UK car membership club audience<br><small>Source: Archant Dialogue (2026) · <a href="https://lighthousedata.io/data/car-club-audience-brand-name-influence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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