B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
14 hours
14 hours -- average online research duration for car buyers (2024)
The average car buyer spends more than 14 hours researching online before visiting a dealership.
- The source states 'more than 14 hours'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
14 hours
Unit
Duration Hours
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cox Automotive
Primary
Tier B
https://www.aronsonads.com/blog/dealership-content-strategy-expanding-beyond-listings-drives-stronge… ↗
Source Article
Dealership Content Strategy: Beyond Listings | Aronson Advertising
Dealership websites are designed to showcase inventory, but if inventory listings make up the majority of site content, dealers could be missing valuable sales opportunities. Today, fewer car shoppers are beginning their journey online with “What’s available near me?” Instead, they are asking questi…
Original Research
Cox Automotive
· Original study ↗
Methodology
Cox Automotive 2024 Car Buyer Journey Study, as cited by Aronson Advertising
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
car buyers: 14 hours average online research duration. Source: Cox Automotive (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/car-buyer-online-research-hours-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/car-buyer-online-research-hours-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14 hours</strong> -- average online research duration for car buyers<br><small>Source: Cox Automotive (2024) · <a href="https://lighthousedata.io/data/car-buyer-online-research-hours-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.