B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

76%

76% -- share of car brands that say they can sell personal data for connected car industry (2023)

2023  · n=25  · Mozilla

76% of reviewed car companies state they can sell personal data.

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Attribution: Mozilla View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2023
Entity
connected car industry
Sample Size
25
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Mozilla Primary Tier A
https://projectvrm.org/2023/09/25/personalized-radio-ads/ ↗
Confidence: 57/100 Vintage: 2023 Channel: Deep Crawl
Source Article
Coming soon to a radio near you: Personalized ads
And privacy be damned. See, there is an iron law for every new technology: What can be done will be done. And a corollary that says, —until it’s clear what shouldn’t be done. Let’s call those Stage One and Stage Two. With respect to safety from surveillance in our cars, we’re at Stage One. For Exhib…
Original Research
Mozilla · Original study ↗

Mozilla privacy review of 25 car brands

Methodology documented
Industrymarketing
Plain Text
connected car industry: 76% share of car brands that say they can sell personal data. Source: Mozilla (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/car-brands-sell-personal-data-76pct
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<blockquote cite="https://lighthousedata.io/data/car-brands-sell-personal-data-76pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share of car brands that say they can sell personal data for connected car industry<br><small>Source: Mozilla (2023) · <a href="https://lighthousedata.io/data/car-brands-sell-personal-data-76pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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