B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- share of consumers watching full video with captions for US consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Verizon Media and Publicis Media
Primary
Tier B
https://www.amzpathfinder.com/ecommerce-creatives-for-amazon-dsp-strategy/ ↗
Source Article
How to Use eCommerce Creatives As Part of Your Amazon DSP Strategy
Original Research
Verizon Media and Publicis Media
· Original study ↗
Methodology
Study conducted by Verizon Media and Publicis Media
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 80% share of consumers watching full video with captions. Source: Verizon Media and Publicis Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/captions-full-video-watch-80pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/captions-full-video-watch-80pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of consumers watching full video with captions for US consumers<br><small>Source: Verizon Media and Publicis Media (2026) · <a href="https://lighthousedata.io/data/captions-full-video-watch-80pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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