B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- consumer sentiment dynamic pricing confusion for U.S. restaurant goers (2023)
65% of surveyed U.S. restaurant goers stated that dynamic pricing made deciding where to eat more difficult.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
900
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Capterra
Primary
Tier B
https://bestofai.com/article/wendys-is-going-to-implement-uber-style-surge-pricing-for-your-baconato… ↗
Source Article
Wendy’s is going to implement Uber-style surge pricing for your Baconator—with the help of AI
1
Feature Story
Wendy’s is going to implement Uber-style surge pricing for your Baconator—with the help of AI
Feb 27, 2024 · fortune.comHowever, a 2023 Capterra survey revealed that over half of the 900 U.S. restaurant goers surveyed equated dynamic pricing to price gouging, and 65% said it made dec…
Original Research
Capterra
· Original study ↗
Methodology
Capterra survey of 900 U.S. restaurant goers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. restaurant goers: 65% consumer sentiment dynamic pricing confusion. Source: Capterra (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/capterra-dynamic-pricing-decision-difficulty-2023
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<blockquote cite="https://lighthousedata.io/data/capterra-dynamic-pricing-decision-difficulty-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- consumer sentiment dynamic pricing confusion for U.S. restaurant goers<br><small>Source: Capterra (2023) · <a href="https://lighthousedata.io/data/capterra-dynamic-pricing-decision-difficulty-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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