B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
125
125 -- total performance score for Capital One (2020)
Capital One achieved a Total Performance Score (TPS) of 125 in the Barkley Whole Brand Index study.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
125
Unit
Score
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Barkley
Primary
Tier A
https://www.barkleyus.com/2020/10/23/brand-battle-capital-one-vs-citibank/ ↗
Source Article
Brand Battle: Capital One vs. Citibank - Barkley
thinking from
the front lines.
There’s more magic to banking than what’s in your wallet.
Summary: Two brands face off, measured across brand impact determinants and evaluated by their performance data in our latest study The 360° Advantage: How Whole Brands Dominate.
The winning whole brand in the b…
Original Research
Barkley
· Original study ↗
Methodology
Total Performance Score from Barkley Whole Brand Index study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Capital One: 125 total performance score. Source: Barkley (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/capital-one-tps-125
HTML Embed
<blockquote cite="https://lighthousedata.io/data/capital-one-tps-125" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>125</strong> -- total performance score for Capital One<br><small>Source: Barkley (2020) · <a href="https://lighthousedata.io/data/capital-one-tps-125" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.