B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

73%

73% -- share of consumers loyal to at least one brand for US consumers (2026)

Name: Share Of Consumers Loyal To At Least One Brand Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2026 · Capital One Shopping Research

According to Capital One Shopping Research, 73% of Americans report being loyal to at least one brand.

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Attribution: Capital One Shopping Research View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

73%

Unit

Percentage

Data Vintage

2026

Entity

US consumers

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Capital One Shopping Research Primary Tier B

https://antlere.com/brand-loyalty-it-support-operations/ ↗

Confidence: 28/100 Vintage: 2026 Channel: Common Crawl

Source Article

How Teams Can Build Brand Loyalty Through Better Support

Original Research

Capital One Shopping Research · Original study ↗

Methodology

Capital One Shopping Research consumer survey, as cited by Antlere

Methodology documented

Segmentation

Industrymarketing RegionUS RoleAll marketers

Cite this stat

Plain Text

US consumers: 73% share of consumers loyal to at least one brand. Source: Capital One Shopping Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/capital-one-americans-brand-loyalty

HTML Embed

<blockquote cite="https://lighthousedata.io/data/capital-one-americans-brand-loyalty" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of consumers loyal to at least one brand for US consumers<br><small>Source: Capital One Shopping Research (2026) · <a href="https://lighthousedata.io/data/capital-one-americans-brand-loyalty" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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