B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- organic traffic increase for Surviving pages after consolidating keyword-cannibalized pages (2025)
Consolidating keyword-cannibalized pages resulted in an average 37% increase in organic traffic to the surviving page.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Victorious
Primary
Tier C
https://nightwatch.io/blog/keyword-clustering/ ↗
Source Article
Keyword Clustering: How to Group Keywords to Rank for More Searches
Keyword Clustering: How to Group Keywords to Rank for More Searches
Quick Takeaways
- Keyword clustering groups related search queries into a single content piece, letting one page rank for dozens of terms instead of spreading thin across many pages.
- There are three core clustering methods: by sea…
Original Research
Victorious
· Original study ↗
Methodology
Study date not stated in source; figure attributed to a study by SEO agency Victorious and cited in Nightwatch blog article on keyword clustering. Vintage reflects citing article period.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Surviving pages after consolidating keyword-cannibalized pages: 37% organic traffic increase. Source: Victorious (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cannibalized-page-consolidation-traffic-increase
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<blockquote cite="https://lighthousedata.io/data/cannibalized-page-consolidation-traffic-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- organic traffic increase for Surviving pages after consolidating keyword-cannibalized pages<br><small>Source: Victorious (2025) · <a href="https://lighthousedata.io/data/cannibalized-page-consolidation-traffic-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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