B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
81%
81% -- share of award winning commercials using identified patterns for Cannes Lions Grand Prix and Gold award-winning commercials (2026)
81% of Grand Prix and Gold Cannes award-winning campaigns/commercials use identified patterns.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mindscapes
Primary
Tier C
https://anabrzakovic.com/innovation-tools-from-award-winning-commercials/ ↗
Source Article
Innovation tools from award-winning commercials
Original Research
Mindscapes
· Original study ↗
Methodology
Analysis of award-winning commercials by Mindscapes, presented at a conference; secondary citation via personal blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cannes Lions Grand Prix and Gold award-winning commercials: 81% share of award winning commercials using identified patterns. Source: Mindscapes (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cannes-grand-prix-gold-patterns-81
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<blockquote cite="https://lighthousedata.io/data/cannes-grand-prix-gold-patterns-81" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of award winning commercials using identified patterns for Cannes Lions Grand Prix and Gold award-winning commercials<br><small>Source: Mindscapes (2026) · <a href="https://lighthousedata.io/data/cannes-grand-prix-gold-patterns-81" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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