B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.7%
2.7% -- ebit overperformance rate for most awarded companies at Cannes Lions (2025)
Most awarded companies at Cannes Lions overperformed the average EBIT performance by 2.7% per year according to an Interbrand study.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Interbrand
Primary
Tier B
https://besteverad.com/creative-impact-unpacked-warcs-top-effectiveness-trends-from-cannes-lions-202… ↗
Source Article
Creative Impact Unpacked: WARC's top effectiveness trends from Cannes Lions 2025
Original Research
Interbrand
· Original study ↗
Methodology
Interbrand study of the most awarded companies at Cannes Lions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
most awarded companies at Cannes Lions: 2.7% ebit overperformance rate. Source: Interbrand (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cannes-awarded-ebit-overperformance
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cannes-awarded-ebit-overperformance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.7%</strong> -- ebit overperformance rate for most awarded companies at Cannes Lions<br><small>Source: Interbrand (2025) · <a href="https://lighthousedata.io/data/cannes-awarded-ebit-overperformance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.