B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
95%
95% -- consumer sentiment cannabis vs alcohol for cannabis and CBD enthusiasts (2023)
According to MRI-Simmons, 95% of cannabis enthusiasts firmly believe that cannabis is a superior option to alcohol.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MRI-Simmons
Primary
Tier B
https://www.hellofyllo.com/articles/420-personas-you-need-to-know ↗
Source Article
420 personas you need to know
Blog
All posts
March 20, 2023
In 2023, the typical 420 participant is anything but typical. These folks, indulging in cannabis and CBD, are nothing like what you'd expect. They come from all walks of life, united by their forward-thinking nature and influence. They're pioneers, trendsetters and peop…
Original Research
MRI-Simmons
· Original study ↗
Methodology
MRI-Simmons consumer research, cited by Fyllo
Methodology documented
Segmentation
IndustryCannabis
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
cannabis and CBD enthusiasts: 95% consumer sentiment cannabis vs alcohol. Source: MRI-Simmons (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cannabis-superior-to-alcohol-belief-2023
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<blockquote cite="https://lighthousedata.io/data/cannabis-superior-to-alcohol-belief-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- consumer sentiment cannabis vs alcohol for cannabis and CBD enthusiasts<br><small>Source: MRI-Simmons (2023) · <a href="https://lighthousedata.io/data/cannabis-superior-to-alcohol-belief-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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