B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- share of consumers citing product quality in purchase decisions for cannabis consumers (2025)
78% of cannabis consumers are influenced by product quality when making purchasing decisions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brightfield Group
Primary
Tier C
https://www.sharpnetsolutions.com/digital-marketing-for-marijuana-dispensaries/ ↗
Source Article
Digital Marketing for Marijuana Dispensaries: From SEO to Geofencing
Digital Marketing for Marijuana Dispensaries
How to Market a Dispensary
Marketing a dispensary requires a strategic approach due to restrictions on traditional advertising methods. The most effective way to reach your target audience is by using a combination of search engine optimization (SEO), con…
Original Research
Brightfield Group
· Original study ↗
Methodology
Brightfield Group study, cited by SharpNet Solutions
Methodology documented
Segmentation
IndustryRetail
RegionNorth America
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
cannabis consumers: 78% share of consumers citing product quality in purchase decisions. Source: Brightfield Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cannabis-purchase-decision-product-quality
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cannabis-purchase-decision-product-quality" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share of consumers citing product quality in purchase decisions for cannabis consumers<br><small>Source: Brightfield Group (2025) · <a href="https://lighthousedata.io/data/cannabis-purchase-decision-product-quality" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.