B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
83%
83% -- cultural identity comfort rate for Canadians (2026)
83% of Canadians are comfortable expressing their cultural identity while still feeling proudly Canadian.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AV Communications and Ipsos
Primary
Tier B
https://www.ethosmr.com/blog/multicultural-market-research ↗
Source Article
The Future of Multicultural Market Research - EthosMR
Original Research
AV Communications and Ipsos
· Original study ↗
Methodology
Study by AV Communications and Ipsos
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Canadians: 83% cultural identity comfort rate. Source: AV Communications and Ipsos (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/canadians-cultural-identity-comfort-83-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/canadians-cultural-identity-comfort-83-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- cultural identity comfort rate for Canadians<br><small>Source: AV Communications and Ipsos (2026) · <a href="https://lighthousedata.io/data/canadians-cultural-identity-comfort-83-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.