B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- destination selection natural environment priority rate for Canadian travelers (2023)
87% of surveyed Canadian travelers report that access to beautiful natural environments is a top factor in destination selection.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,511
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Development Counsellors International
Primary
Tier A
https://aboutdci.com/blog/2023-canadian-traveler-research-reveals-3-top-needs/ ↗
Source Article
2023 Canadian Traveler Research Reveals 3 Top Needs
Original Research
Development Counsellors International
· Original study ↗
Methodology
DCI survey of 1,511 Canadian citizens
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Canadian travelers: 87% destination selection natural environment priority rate. Source: Development Counsellors International (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/canadian-travelers-natural-environments-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/canadian-travelers-natural-environments-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- destination selection natural environment priority rate for Canadian travelers<br><small>Source: Development Counsellors International (2023) · <a href="https://lighthousedata.io/data/canadian-travelers-natural-environments-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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