B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- physicians recall online pharma advertising for Canadian physicians (2021)
80% of surveyed Canadian physicians recall seeing specific messaging or advertising on online platforms in the last month.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
227
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
MD Analytics
Primary
Tier A
https://mdanalytics.com/en/topical-data/does-your-online-messaging-click-with-physicians/ ↗
Source Article
Online Advertising for Physicians | Does it Click? MD Analytics
Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82%…
Original Research
MD Analytics
· Original study ↗
Methodology
Survey of n=227 Canadian physicians conducted by MD Analytics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Canadian physicians: 80% physicians recall online pharma advertising. Source: MD Analytics (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/canadian-physicians-recall-online-pharma-messaging
HTML Embed
<blockquote cite="https://lighthousedata.io/data/canadian-physicians-recall-online-pharma-messaging" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- physicians recall online pharma advertising for Canadian physicians<br><small>Source: MD Analytics (2021) · <a href="https://lighthousedata.io/data/canadian-physicians-recall-online-pharma-messaging" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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