B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- household viewing intent rate for Canadian households (2026)
70% of Canadian households stated they planned to watch the Big Game.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Field Agent Canada
Primary
Tier A
https://www.fieldagentcanada.com/blog/the-big-game-2026 ↗
Source Article
The Big Game
The Superbowl isn’t just about football, it’s one of the biggest stay-in events of the year. The stats relased this morning show millions tuning in, not just for the touchdowns but for the halftime show, ads, and the best part - the snacks!
To get a better sense of how Canadians planned to spend gam…
Original Research
Field Agent Canada
· Original study ↗
Methodology
Field Agent Canada household survey on Big Game viewing plans
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Canadian households: 70% household viewing intent rate. Source: Field Agent Canada (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/canadian-households-watching-big-game-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/canadian-households-watching-big-game-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- household viewing intent rate for Canadian households<br><small>Source: Field Agent Canada (2026) · <a href="https://lighthousedata.io/data/canadian-households-watching-big-game-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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