B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5.3%
5.3% -- employee opt out share branded gift for Canadian employees at 250+ employee companies (2026-05)
5.3% of Canadian employees at 250+ employee companies stated they would rather receive nothing at all than a generic branded item.
- Vendor-commissioned study
- Survey offered three choices regarding corporate swag preference
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5.3%
Unit
Percentage
Data Vintage
2026-05
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SwagDrop
Primary
Tier B
https://swagdrop.com/only-pay-claimed-employee-gifts-hr-budget-model/ ↗
Source Article
How to Only Pay for Claimed Employee Gifts: An HR Budget Model
It is a familiar scenario during annual or quarterly planning: HR proposes a company-wide gifting initiative to boost morale, and the CFO immediately pushes back. They don’t object to the recognition itself; they object to the financial waste. They ask how much of the last bulk order is still sittin…
Original Research
SwagDrop
· Original study ↗
Methodology
Same Pollfish survey (n=1,000, May 2026); share who would rather receive nothing than a generic branded item. Article claims this is the first time an opt-out option was included in a Canadian branded merchandise survey. Vendor-commissioned study.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Canadian employees at 250+ employee companies: 5.3% employee opt out share branded gift. Source: SwagDrop (2026-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/canadian-employees-opt-out-generic-swag-2026
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<blockquote cite="https://lighthousedata.io/data/canadian-employees-opt-out-generic-swag-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.3%</strong> -- employee opt out share branded gift for Canadian employees at 250+ employee companies<br><small>Source: SwagDrop (2026-05) · <a href="https://lighthousedata.io/data/canadian-employees-opt-out-generic-swag-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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