B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- dupe purchase rate for Canadian beauty consumers (2025)
An average of 61% of Canadian Field Agents surveyed have purchased a beauty category dupe and would do it again.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,239
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Field Agent Canada
Primary
Tier A
https://www.fieldagentcanada.com/blog/dupe-culture-beauty-products ↗
Source Article
Dupe Culture: Why Shoppers Are Chasing Lookalikes
It used to be that "dupes" — cheaper lookalikes of name-brand products — were a guilty secret. Now, they’re a cultural movement.
From viral TikTok videos to side-by-side beauty product comparisons, dupes have gone mainstream. What is driving this shift?
Social Media: Platforms like TikTok and Instag…
Original Research
Field Agent Canada
· Original study ↗
Methodology
Survey of 1,239 Canadian Field Agents (consumer panel); average across beauty category dupe purchase and repeat intent
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Canadian beauty consumers: 61% dupe purchase rate. Source: Field Agent Canada (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/canada-beauty-dupe-purchase-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/canada-beauty-dupe-purchase-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- dupe purchase rate for Canadian beauty consumers<br><small>Source: Field Agent Canada (2025) · <a href="https://lighthousedata.io/data/canada-beauty-dupe-purchase-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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