B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- campaign roi increase from continuous analytics for Advertising campaigns using continuous analytics metric optimization (2023)
Optimizing advertising metrics through continuous analytics can increase campaign ROI by up to 30%.
- Represents an upper bound ('up to 30%')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://www.trustedout.com/advertising/advertising-data-analytics-explained-a-beginners-guide-to-sma… ↗
Source Article
Advertising Data Analytics Explained: A Beginner’s Guide to Smarter Decisions - TrustedOut
Advertising Data Analytics Explained: A Beginner’s Guide to Smarter Decisions
Understanding Advertising Data Analytics: A Key to Informed Marketing Decisions
Advertising data analytics is the systematic examination of data generated from advertising campaigns to derive actionable insights that optim…
Original Research
eMarketer
· Original study ↗
Methodology
'Up to 30%' represents a maximum reported figure, not a midpoint; attributed to eMarketer 2023.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Advertising campaigns using continuous analytics metric optimization: 30% campaign roi increase from continuous analytics. Source: eMarketer (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/campaign-roi-increase-analytics-emarketer
HTML Embed
<blockquote cite="https://lighthousedata.io/data/campaign-roi-increase-analytics-emarketer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- campaign roi increase from continuous analytics for Advertising campaigns using continuous analytics metric optimization<br><small>Source: eMarketer (2023) · <a href="https://lighthousedata.io/data/campaign-roi-increase-analytics-emarketer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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