B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
40%
40% -- feature adoption rate for Calm app users (Daily Reminders feature) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amplitude / Calm
Primary
Tier B
https://www.adasight.com/blog/cohort-analysis-definition-key-steps-examples ↗
Source Article
Cohort Analysis: Definition, How to Run It & Examples
Cohort analysis is a statistical tool used to track user behavior over time. It is essential for understanding retention, user patterns, feature usage, and growth.
Using this statistical method involves grouping customers based on shared characteristics or conducts within a specific time frame, to f…
Original Research
Amplitude / Calm
· Original study ↗
Methodology
After making Daily Reminders more visible with an in-app prompt
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Calm app users (Daily Reminders feature): 40% feature adoption rate. Source: Amplitude / Calm (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/calm-reminders-feature-adoption-40pct
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<blockquote cite="https://lighthousedata.io/data/calm-reminders-feature-adoption-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- feature adoption rate for Calm app users (Daily Reminders feature)<br><small>Source: Amplitude / Calm (2025) · <a href="https://lighthousedata.io/data/calm-reminders-feature-adoption-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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