B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
90%
90% -- preference for on hold messages vs silence for phone callers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cellular Marketing Magazine
Primary
Tier C
https://www.americancreative.com/the-most-significant-benefit-of-telephone-on-hold-music/ ↗
Source Article
The most significant benefit of telephone on hold music
The most significant benefit of telephone on hold music is it lessens the call desertion rate. This is significant as, in accordance with the latest CNN survey
The biggest benefit of telephone on hold music is it lessens the call desertion rate. This is significant as, in accordance with the latest …
Original Research
Cellular Marketing Magazine
· Original study ↗
Methodology
Blog citing Cellular Marketing Magazine survey; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
phone callers: 90% preference for on hold messages vs silence. Source: Cellular Marketing Magazine (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/callers-prefer-on-hold-messages-90
HTML Embed
<blockquote cite="https://lighthousedata.io/data/callers-prefer-on-hold-messages-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- preference for on hold messages vs silence for phone callers<br><small>Source: Cellular Marketing Magazine (2025) · <a href="https://lighthousedata.io/data/callers-prefer-on-hold-messages-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.