B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
35%
35% -- call abandonment no callback rate for phone callers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CNN
Primary
Tier C
https://www.americancreative.com/the-most-significant-benefit-of-telephone-on-hold-music/ ↗
Source Article
The most significant benefit of telephone on hold music
The most significant benefit of telephone on hold music is it lessens the call desertion rate. This is significant as, in accordance with the latest CNN survey
The biggest benefit of telephone on hold music is it lessens the call desertion rate. This is significant as, in accordance with the latest …
Original Research
CNN
· Original study ↗
Methodology
Blog citing a CNN survey; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
phone callers: 35% call abandonment no callback rate. Source: CNN (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/callers-not-calling-back-35
HTML Embed
<blockquote cite="https://lighthousedata.io/data/callers-not-calling-back-35" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- call abandonment no callback rate for phone callers<br><small>Source: CNN (2025) · <a href="https://lighthousedata.io/data/callers-not-calling-back-35" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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