B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
$1,000,000,000,000
$1,000,000,000,000 -- consumer spending influenced by phone calls for US call commerce (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$1,000,000,000,000
Unit
Currency Usd
Data Vintage
2020
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
BIA/Kelsey
Primary
Tier A
https://www.bia.com/blog/the-1-trillion-call-commerce-opportunity-a-new-biakelsey-white-paper/ ↗
Source Article
The $1 Trillion Call Commerce Opportunity: A New BIA/Kelsey White Paper
Original Research
BIA/Kelsey
· Original study ↗
Methodology
BIA/Kelsey white paper estimate, underwritten by Marchex
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelevents
Cite this stat
Plain Text
US call commerce: $1,000,000,000,000 consumer spending influenced by phone calls. Source: BIA/Kelsey (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/call-commerce-us-consumer-spending-1t
HTML Embed
<blockquote cite="https://lighthousedata.io/data/call-commerce-us-consumer-spending-1t" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,000,000,000,000</strong> -- consumer spending influenced by phone calls for US call commerce<br><small>Source: BIA/Kelsey (2020) · <a href="https://lighthousedata.io/data/call-commerce-us-consumer-spending-1t" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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