B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$450,000,000
$450,000,000 -- political advertising spend for California Proposition 26 and 27 campaigns (2022)
Both sides campaigning on California Propositions 26 and 27 spent more than $450 million on advertising and support.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$450,000,000
Unit
Currency Usd
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BestSportsBettingCalifornia.com
Primary
Tier B
https://bestsportsbettingcalifornia.com/ ↗
Source Article
Sports Betting in California
Original Research
BestSportsBettingCalifornia.com
· Original study ↗
Methodology
Aggregate reported spending by tribal and commercial sportsbook coalitions on ballot measure advertising; described as one of the most expensive ballot measure fights in US history.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
California Proposition 26 and 27 campaigns: $450,000,000 political advertising spend. Source: BestSportsBettingCalifornia.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/california-prop-26-27-ad-spend-2022
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<blockquote cite="https://lighthousedata.io/data/california-prop-26-27-ad-spend-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$450,000,000</strong> -- political advertising spend for California Proposition 26 and 27 campaigns<br><small>Source: BestSportsBettingCalifornia.com (2022) · <a href="https://lighthousedata.io/data/california-prop-26-27-ad-spend-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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