B
Evidence Grade B
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accuracy verified by the review judge
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Recent
14.7%
14.7% -- share of crm connected trials connecting app for Calendly (2025)
14.7% of Outfunnel CRM-connected trials in 2025 connected Calendly.
- Includes only Outfunnel trials where a CRM was connected
- Integrations cover a relatively small part of the martech landscape
- Trial data captures early intent/experimentation rather than committed paid usage
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Outfunnel
Primary
Tier A
https://outfunnel.com/crm-trial-data-sales-marketing-tools/ ↗
Source Article
What CRM Trial Data Reveals About Sales and Marketing Stacks -
Last year, we analyzed which marketing automation tools paying Outfunnel customers use with different CRMs. That dataset reflected long-term decisions: tools teams had already committed to and built processes around.
This time, we looked earlier in the journey. Instead of paid customers, we analyzed…
Original Research
Outfunnel
· Original study ↗
Methodology
Outfunnel trial data, 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Calendly: 14.7% share of crm connected trials connecting app. Source: Outfunnel (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/calendly-crm-trials-2025
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<blockquote cite="https://lighthousedata.io/data/calendly-crm-trials-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.7%</strong> -- share of crm connected trials connecting app for Calendly<br><small>Source: Outfunnel (2025) · <a href="https://lighthousedata.io/data/calendly-crm-trials-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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