B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4.88x
4.88x -- campaign roi ratio for Cadbury Dairy Milk 'Gorilla' advertising campaign (2010)
Cadbury Dairy Milk's 'Gorilla' ad alone delivered an ROI of £4.88 for every £1 spent.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
4.88x
Unit
Ratio
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IPA (Institute of Practitioners in Advertising) / Fallon
Primary
Tier A
https://www.thinkbox.tv/case-studies/brand-films/cadburys ↗
Source Article
Cadburys “The Joy of Content”
Story of the film
In this film from Thinkbox and the IPA - part of a series celebrating some of the top case studies from 30 years of the IPA Effectiveness Awards - tells the story behind Fallon’s brilliant ‘Joy of Content’ campaign for Cadbury Dairy Milk. It also picked up a silver award at the 201…
Original Research
IPA (Institute of Practitioners in Advertising) / Fallon
· Original study ↗
Methodology
Advertising ROI expressed as GBP returned per GBP spent; reported in the 2010 IPA Effectiveness Awards case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cadbury Dairy Milk 'Gorilla' advertising campaign: 4.88x campaign roi ratio. Source: IPA (Institute of Practitioners in Advertising) / Fallon (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cadbury-gorilla-campaign-roi
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cadbury-gorilla-campaign-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.88x</strong> -- campaign roi ratio for Cadbury Dairy Milk 'Gorilla' advertising campaign<br><small>Source: IPA (Institute of Practitioners in Advertising) / Fallon (2010) · <a href="https://lighthousedata.io/data/cadbury-gorilla-campaign-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.