B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
39%
39% -- viewing decline rate for Cable TV channels (2021-2025)
Since the launch of Nielsen's 'The Gauge' index in 2021, cable channel viewership declined by 39%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2021-2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://bif.rs/2026/06/striming-prvi-put-prestigao-televiziju-menja-li-se-zauvek-medijsko-trziste/ ↗
Source Article
Striming prvi put prestigao televiziju: Menja li se zauvek medijsko tržište?
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen The Gauge index change since 2021
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cable TV channels: 39% viewing decline rate. Source: Nielsen (2021-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cable-viewing-decline-since-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cable-viewing-decline-since-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- viewing decline rate for Cable TV channels<br><small>Source: Nielsen (2021-2025) · <a href="https://lighthousedata.io/data/cable-viewing-decline-since-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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