B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- share of c suite questioning supplier after thought leadership for C-suite executives (2025)
70% of C-suite executives say a piece of thought leadership has at least occasionally led them to question whether to continue working with an existing supplier.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,934
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman-LinkedIn
Primary
Tier B
https://www.belkinmarketing.com/post/why-content-marketing-is-the-only-reputation-insurance-that-pay… ↗
Source Article
Why Content Marketing Is the Only Reputation Insurance That Pays Out Before the Claim
Original Research
Edelman-LinkedIn
· Original study ↗
Methodology
Edelman-LinkedIn B2B Thought Leadership Impact Report survey of global executives
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
C-suite executives: 70% share of c suite questioning supplier after thought leadership. Source: Edelman-LinkedIn (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/c-suite-thought-leadership-supplier-doubt
HTML Embed
<blockquote cite="https://lighthousedata.io/data/c-suite-thought-leadership-supplier-doubt" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of c suite questioning supplier after thought leadership for C-suite executives<br><small>Source: Edelman-LinkedIn (2025) · <a href="https://lighthousedata.io/data/c-suite-thought-leadership-supplier-doubt" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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