B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- share of c level executives viewing sales productivity as critical to growth for C-level executives (2021)
71% of C-level executives believe sales productivity is critical to achieving growth.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
The Secrets to Increasing Sales Productivity [Step by Step Guide] - Map My Customers
Sales productivity is a crucial factor in meeting sales quotas and reaching new sales goals. In fact, 71% of C-level executives believe sales productivity is critical to achieving growth. Another 79% stated that improving productivity is the leading driver in hitting new sales goals.
Business growth…
Methodology
Survey cited by Map My Customers blog; original survey not named
Methodology documented
Segmentation
Industrymarketing
Company SizeEnterprise
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
C-level executives: 71% share of c level executives viewing sales productivity as critical to growth. Source: (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/c-level-sales-productivity-growth-2021
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<blockquote cite="https://lighthousedata.io/data/c-level-sales-productivity-growth-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share of c level executives viewing sales productivity as critical to growth for C-level executives<br><small>Source: (2021) · <a href="https://lighthousedata.io/data/c-level-sales-productivity-growth-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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