B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
57%
57% -- c level execs preferring phone for C-level executives (2026)
57% of C-level executives prefer the phone over email or LinkedIn/social for initial outreach.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
488
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rain Group
Primary
Tier B
https://kirro.io/cold-calling-conversion-rate ↗
Source Article
Cold Call Conversion Rate Benchmarks 2026
What is a cold calling conversion rate?
The cold calling conversion rate (or CVR in shorthand) most people quote is around 2%. You’ll see that number everywhere. And it’s not wrong, exactly. It’s just not useful without context.
When someone says “cold call conversion rate,” they could mean any of t…
Original Research
Rain Group
· Original study ↗
Methodology
Rain Group research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
C-level executives: 57% c level execs preferring phone. Source: Rain Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/c-level-prefer-phone
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<blockquote cite="https://lighthousedata.io/data/c-level-prefer-phone" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- c level execs preferring phone for C-level executives<br><small>Source: Rain Group (2026) · <a href="https://lighthousedata.io/data/c-level-prefer-phone" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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