B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
90%
90% -- cold outreach non response rate for C-level prospects (2025)
According to Salesforce, 90% of C-level prospects never respond to cold outreach.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://pitch121.com/blogs/ditch-the-sales-pitch-how-to-prospect-for-sales-leads-with-conversations/ ↗
Source Article
Ditch the sales pitch – How to prospect for sales leads with conversations ‣ Pitch121
How do you prospect for sales leads?
When prospecting for sales leads, is your approach more ‘broadcast’, or ‘conversation’?
Your sales approach is broadcast if you send out your value proposition via any channel to your target audience. Examples of broadcast prospecting are;
- Publishing LinkedIn p…
Original Research
Salesforce
· Original study ↗
Methodology
Blog citing Salesforce research; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
C-level prospects: 90% cold outreach non response rate. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/c-level-cold-outreach-non-response-2025
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<blockquote cite="https://lighthousedata.io/data/c-level-cold-outreach-non-response-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- cold outreach non response rate for C-level prospects<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/c-level-cold-outreach-non-response-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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