B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
95%
95% -- share of buying groups revisiting decisions for B2B buying groups (2025)
95% of B2B buying groups report having to revisit decisions at least once as new information emerges.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://www.distribute.so/blog/buyer-enablement-101 ↗
Source Article
Buyer Enablement 101: Empowering B2B Buyers to Close Deals Faster
Buyer Enablement 101: Empowering B2B Buyers to Close Deals Faster
Discover what buyer enablement is, why it's essential for B2B sales success, and how to implement effective buyer enablement strategies that help buyers buy faster and close more deals.
Buyer Enablement 101: Empowering B2B Buyers to C…
Original Research
Gartner
· Original study ↗
Methodology
Gartner research on buying jobs, cited by Distribute.so
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buying groups: 95% share of buying groups revisiting decisions. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buying-groups-revisit-decisions
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<blockquote cite="https://lighthousedata.io/data/buying-groups-revisit-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- share of buying groups revisiting decisions for B2B buying groups<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/buying-groups-revisit-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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